Bio

I’m Founder and CEO at Story Worldwide, a brand storytelling agency based in NYC and Seattle. For 20+ years I’ve championed the fact that humans respond to, and act on, emotion-driven storytelling. Science tells us that the human brain is wired for narrative. As even Jeff Bezos says, “When the anecdotes and the data disagree, the anecdotes are usually right”. Don't get me wrong, data is critical to tell us what people are doing, but it doesn’t tell us why they’re doing it. Here at Story we employ a proprietary, science-driven methodology to understand the ‘why’ that drives customer brand attitudes and decisions, and locate the authentic narrative (or story platform as we call it) that only the brand can own. We call this Story finding. Then we develop an eco-system within which all brand stories and experiences ladder up to that core narrative, ensuring a consistent tone of voice at every distribution touchpoint. We call this Story making. Our proprietary StoryScore research and analytics platform scores the emotional resonance of the brand stories we create, predicts in-market success prior to production commencing, and visualizes performance in real-time. We’re the agency for challenger brands seeking to make a big impact with greater efficiency and for established brands that need to re-establish relevancy with their audience. We help them garner increased attention, engagement, and sales through the creation of more memorable, consistent and actionable brand experiences.