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Simon McEvoy

Global Go-to-Market Transformation Lead

The Marketing Practice

Country or State

United Kingdom


A commercially minded marketing leader with a background in brand, campaigns, UX, content marketing and digital. My experience lies in building brands across channels, from large multinationals like Xbox and Samsung, to smaller organisations and NGOs like National Trust and Samaritans. In every case I believe in the power of creativity and original thought to solve business problems and create competitive advantage. Decade of agency experience, working in digital-first agencies, with a range of blue-chip clients such as Microsoft, Sky, Capital One, Xbox and Bang & Olufsen as well as a number of not-for-profits. I love to be the 'bridge' between data insights and creative thinking, working across teams to produce attention-grabbing, innovative work. BIMA Grand Prix winner, Cannes Lions Shortlist, nominee for WARC Strategic Essay of the Year, graduate of the Marketing Academy and member of the Marketing Academy Alumni Council. In 2014 I became part of the Marketing Academy, graduating in 2015, which has been a transformational experience. Thanks to the mentoring, learning and coaching I have been able to become a more present and confident leader, more sure and authentic in my words and actions. I sit on the Marketing Academy Alumni A passionate advocate as business as a force for positive change in the world. ------------------------------------------ For more visit:

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Current Position

Global Go-to-Market Transformation Lead at The Marketing Practice


BA, Philosophy