Bio

Results driven marketeer with retail, media and advertising specialisms Having worked in retail marketing for much of my professional career i have gained a wealth of experience across a multitude of industries including entertainment, telecommunications and furniture. I have worked for companies of all sizes with turnovers from millions to billions and domestic multinational companies to international PLCs with store counts from 100 to over a 1,000. I am a passionate retail marketing expert with business transformation skills gained across all areas of marketing including instore, strategy and brand. Much of my experience has been gained within media and marcoms to deliver business results. Specialising in both brand and perfomormance media I am experienced in Neurological insight, econometrics, light/dark testing and most recently attention led media across both digital and linear landscapes. In 2020 I furthered my skills by focussing on sports sponsorship with partners including Team GB and ParalympcisGB to drive better brand performance. Campaign success was recognised in 2022 for the work delivered with three European Sponsorship Awards (ESAs) including ''The Best European Campaign'' and two UK Sponsorship Awards. I am passionate about consumer driven marketing, using insight to drive initiatives whilst supporting the brand and retail experience. Equally I am commercial and a results driven strategic thinker. Being inquisative i'm driven to improve and challenge the status quo. I have led teams of all sizes and disciplines, I am adaptive with exceptional communication and leadership skills with a passion for sharing my knowledge and learnings with other marketing professionals. In recent years my focus in media planning and performance is challenging the role of media. Having challenged the role of online-to-offline back in 2015, followed by transference from paid search to organic I have since focussed efforts on unpicking the role of attention in media to establish the true CPM by channel. Applying this model to neurlogical optimised creative, not only can it lower costs by drive signifficantly improved performance. Specialties: Advertising: TV, Radio, Print, Direct Marketing, Digital Marketing, PPC, SEO Brand strategy and internal brand engagement Sponsorship, specifically sports; Team GB, ParalympicsGB Meida planning PR Content marketing Promotional strategy Trade marketing Store design Customer journey Customer engagement/Instore experiential Visual merchandising In store communications Local marketing CRM