Bio

Simon West brings more than 20 years of experience in establishing technology brands as leaders in emerging and high-growth market sectors, with a track record that includes three exits of more than $1 billion. As Chief Experience Officer for Beep, Inc., West integrates marketing, product management and experience design across Beep's software and services. He was formerly Chief Marketing Officer for Magnitude Software, where he led a rebranding and repositioning of the company and implemented marketing programs leading to strong organic growth and a successful sale of the business in 2021. He previously served as Executive Vice President and CMO for Cyxtera Technologies, where he directed the brand development, marketing strategy and launch of a business formed in 2017 from the acquisition of a global data center footprint. Before joining Cyxtera, West was CMO of enterprise-class cloud provider Virtustream, now part of Dell Technologies. He was previously chief marketing officer for SoftLayer, where he directed a repositioning that established the company as a global leader in cloud infrastructure, leading to its sale to IBM in 2013, and Terremark. West has served as advisor to several technology start-ups, providing strategic guidance and counsel in the areas of brand development, positioning and scaling marketing organizations and programs.