Bio

Sisie is a seasoned digital marketer and marketing analytics professional with over 10 years of progressive working experience in data mining, data analytics, statistical modeling, data visualization, audience segmentation and digital channel optimization. She's also holding a MBA degree with a concentration in business analytics and business operation, as well as a Master's degree in Journalism and Mass Communication from the University of Georgia. She always has a positive attitude at work, easy to get along with and is willing to take on any challenges at work. She is known for being fast and efficient at work. Programming Language: Python, SQL (MySQL, Proc SQL), R Machine learning Models: familiar with KNN classification, regression, K-Means, Decision trees, Naive Bayes and Multi-Touch attribution. Analytical Platforms: Adobe Analytics, SAS, Google Analytics, Adobe Audience Manager, Adobe Test and Target, Databricksx, Microsoft Azure Data Visualization: Tableau, SAS Enterprise, Power BI Others: Advanced Excel (VBA Script)