Bio

Siya Vansia is currently the Senior Vice President, Chief Brand & Innovation Officer at ConnectOne Bank (Nasdaq: CNOB), a leading commercial bank serving the New York & New Jersey markets. In her current role, Siya is responsible for the marketing, branding and public image of the bank and its subsidiaries. Responsibilities include setting strategy and driving execution of banks brand building efforts in tradition and digital experiences. In her time with ConnectOne, she has lead the rebrand of the company to ConnectOne Bank from its previous name, North Jersey Community Bank work to develop and execute M&A communication strategy in both traditional and untraditional transactions. With the rise of digital banking, Ms. Vansia continues to play a significant role in shaping the strategy and launch around the bank’s strategy. She has served on the American Bankers Association’s Bank Marketing Conference Advisory Board and has had articles featured in American Banker and American Bankers Association Banking Journal.