Bio

I am a passionate strategist with 15 years’ experience in building brands and leading on effective advertising and communication campaigns. I am also a certified LEGO® SERIOUS PLAY® facilitator, applying Seymor Papert’s theory of constructionism and a rigorous process to structured LEGO-based activities in order to help clients craft strategy, develop new products, improve communication and build better functioning teams. Working in organisations of various sizes and geographies, I have successfully taken new products to market, and restructured, repositioned and rebranded established products to deliver strong, longterm growth. My success lies in putting the customer at the heart and aligning their needs with commercial goals. I seek to be challenged and inspired. My passion lies in building brands that simplify the little things in life and have a positive impact on the future.