Bio

Smita Reddy is a results-driven communications and marketing leader focused on driving growth, leading innovation and creating cultural relevance and brand love for global lifestyle brands. As Global Chair of the Food & Beverage sector and a Global Client Leader at Edelman, Smita serves as a senior strategist, providing her clients and team with strategic counsel, thought leadership and program management, in addition to driving all activity across programs. She leads a team of 400+ employees around the world. Passion areas include mentoring and supporting the professional development of staff while helping to drive new business growth for the firm overall. Her creative and strategic chops have been applied to building brands in the personal care, food and beverage, technology, fashion and media industries. Current and past clients include Unilever (Dove, Dove Men+Care, TRESemme, Suave, Love Beauty & Planet, Vaseline, Ben & Jerry’s), American Express, PepsiCo, HP, and Church & Dwight. She has spearheaded communications, consumer engagement and influencer led marketing initiatives with Twitter, ESPN, New York Fashion Week, Comedy Central, and Sony Pictures Entertainment. Purpose marketing with long lasting social impact is a distinct area of expertise and passion for her. She was named PR Week's ''40 Under 40'' in 2018 and served on the jury for the Glass Lions for Change at the Cannes Lions Festival in 2019. She sits on the Edelman Global Management Team and is on the leadership board for the Global Women’s Equality Network (GWEN). Smita graduated from The University of Wisconsin-Madison and guest lecturers at the Journalism School and sits on the Board of Trustees for The Varsity Collective, UW’s Name, Image & Likeness (NIL) Collective. Smita lives in New York with her husband, Axel, and two daughters, Kiran and Lena.