Bio

Senior global marketing executive/advisor experienced in leading and building marketing teams for strategic revenue growth. Expertise spans B2B SaaS, enterprise software, ad tech, and AI technology with a deep passion for growing and scaling businesses. Specialties: Demand Generation - Account Based Marketing - Sales & Marketing Operations - Content Marketing - Experiential/Events Marketing - Audience Growth - Digital Marketing - Sales Enablement - SEO/SEM - Branding - Corporate Communications - Marketing & Business Analytics - People & Culture Development - Talent Acquisition - Career Coaching Latest Podcast: -B2B Sales & Marketing Exchange: Lessons from GumGum's Marketing Pivot https://b2bmarketing.exchange/podcast/lessons-from-gumgums-marketing-pivot/ -Marketer's Journey & ABM https://spoti.fi/2GBRVgx Speaking Engagements - B2BSMX 2021 - GumGum's Pivot From Virtual To Experiential To Win Account-Based ROI - Sendoso Master Class 'Transformative Marketing Leadership' https://sendoso.com/resources/webinars/master-class/on-demand/ -Women in Events Panel https://www.womenineventsweek.com/ - B2B Sales & Marketing Exchange 2020 - From IRL To URL: How GumGum Embraced Virtual ABM To Maximized Marketing ROI - Virtual SXSW 2020 (Austin, TX) - Closing the Gap Between IRL and URL Experiences - Sirius Decisions 2020 (Virtual) - From IRL to URL: How GumGum Uses Ceros and Experiential Content to Stand Out From the Virtual Crowd - Digital Together @ SXSW 2020 - Designed for Disruption - TOPO Council 2019 (Menlo Park, CA) - How An AI Company Uses Human-to-Human Experiences to Drive Engagement and Revenue - Sirius Decisions 2019 (Austin, TX) - Interactive Intelligence: How An Artificial Intelligence Brand Uses Digital Experiences to Educate the Masses and Earn the Monies - B2B Marketing Exchange 2019 (Scottsdale, AZ) - Optimizing ABM Execution To Outperform Organizational Expectations - TOPO Summit 2018 (San Francisco, CA) - The Next Evolution of Experiential ABM Campaigns - Advertising Research Foundation 'Women in Analytics' 2018 (Santa Monica, CA) - Computer Vision in an AI World Winner: 2018 B2B Innovator Award - Content:Creative Category https://www1.demandgenreport.com/a/2018-b2b-innovator-awards/content-execution/ 2019 Data Driven CMO Award -Marketing Growth Pro Leadership Honorable Mention https://www.growthmarketingpro.com/data-driven-cmo-awards/