Bio

Sophie Abrahamsson has over a decade of experience leading digital marketing and e-commerce strategies for major international retailers and brands including the H&M group, & Other Stories, Nomination Italy and luxury retailer LUISAVIAROMA. In her current role as President of Americas for Bambuser, she oversees the North and South American Markets, prior to that she served as the global Chief Commercial Officer, responsible for executing on the company’s aggressive growth strategy, spearheading global new business efforts and continuing brand development from launch 2019. 
 
Sophie is a recognised industry expert on and go-to source for video and e-commerce and has been featured in various international magazines such as Vogue Business, Fortune, WWD, Internet Retailing, Glossy, FashionNetwork and Harper Bazaar Korea, and is often invited as a participant / keynote speaker for events hosted by Business of Fashion, Glossy, Viva Technology, Global Ecommerce Leaders Forum, Arvato Bertelsmann and many more

Originally from Northern Sweden, Sophie received her Bachelor's Degree in Media & Communications from Università degli Studi di Firenze (Florence, Italy). She remained in Italy for nearly 14 years, growing a career that incorporates influencer marketing in the early days, ecommerce operations, business development and more. She is fluent in Swedish, Italian and English.