Bio

Expert in eRetail / eCommerce, digital and media, evolving in global consumer beauty brands, action-oriented and data-driven. Highly skilled at capability building and improvement, global / local relationships and cross-functional team work. • Experienced with brand/digital leaders and business unit leaders in commercial and support functions defining and training eRetail / eCommerce strategy • Team leadership: supporting and challenging local teams to boost their business and promoting positive and dynamic culture • Innovative and creative thinker with a focus on continuous improvement to drive efficiency and productivity whilst maximizing profitability • Pilot go-to-market process on eRetail excellence • Lead on eCommerce data analytics: leveraging rich and comprehensive data sets to define fact-based strategic decisions • Experienced project manager with innovation partners to deliver relevant tools that increase traffic and conversion, improve UX and break barriers to purchase (AR virtual make up tool)