Bio

A curious engineer decoding people and businesses. I lead the Global Demand Sciences team at Mars (M&M's, Snickers, Skittles, Pedigree, Extra, Royal Canin, and more). My team builds innovative insight-generation solutions at the intersection of social sciences and tech, grounded in a deep understanding of human and pet behaviors. As part of my role, I advise Mars teams on best-in-class marketing communications strategies and tactics. I enjoy talking about the future of brands and advertising, communication strategies, neuromarketing applications, and shopper understanding. You can find me often on various conference stages and online, where I regularly post my views about Marketing on my ''Engineering Marketing'' blog. You can follow the blog https://www.sorinp.com I am an avid lifelong learner. I have a Master's Degree in Telecommunications Engineering complemented by a series of Executive Educations programs at Wharton, IMD, Insead, and the Center for Creative Leadership. In 2020, I graduated Mark Ritson's Mini-MBA in Marketing. I am passionate about discovering new concepts, simplifying complex theories, and understanding why people think and act the way they do. Marketing Strategies | Marketing Innovation | Digital Marketing | Media Planning | Media Strategy | Creative Excellence | Creative Testing | ROI | Allocation | Attribution Modelling | Digital Media | SEO | Social Marketing | Customer-centric | Change management | Business development | Stakeholder management | P&L management | Brand strategy | Data analytics | Content strategy | Community management | Influencers | E-commerce | DTC | Omni-channel | Consumer products | FMCG and CPG categories | International experience