Bio

I am the founder and CEO of ShopFully, the tech company reinventing local shopping. Thanks to our marketplaces - DoveConviene, Tiendeo, PromoQui and VolantinoFacile - we help +45 millions consumers to save money and time when shopping in local stores all over the world. Through HI! - our hyperlocal marketing platform - we use AI to give digital superpowers to physical stores, boosting local sales for retailers and brands. Our technology connects all digital channels (ShopFully marketplaces, retailers’ apps and websites and OTTs) with millions of stores, creating a new digital ecosystem supporting local commerce. In the last 10 years, ShopFully has become the Drive To Store champion in Europe, as well as the leading player in APAC and Latam, with 400 blue chip partners and a team of approximately 400 colleagues from 30 different nationalities. We have a direct presence in 12 different countries. I am a tech entrepreneur with 20+ years experience across retail, media and telecommunications. Before co-founding ShopFully, I experienced digital disruption first-hand both in the telco and media industries, in Italy and abroad. I was part of Buongiorno, an m-commerce multinational successfully scaled in 30 markets globally. Later I guided the digital transformation of one of the largest European publishers, GEDI Group. I am proud to be actively involved in the development of the tech ecosystem in Italy, as a board director at IAB and Italian Tech Alliance, and active member at Endeavor.