Stephanie Dechamps
Head of Marketing, APJ
Boomi
Country or State
Singapore
Bio
From Journalism to AdTech to MarTech, my career took a new turn when I decided to explore how can performance data really drive revenue. Data only tells half the story. Insights drive the improvement of customer experience. I believe in the power of a fully integrated and personalized customer journey. I count on AI and ML to improve targeting and optimization and I have high hopes for personalized (translated) content at scale with Chat GPT look-alike apps. Marketing is now balancing the science of data and the art of CX. Specialties MarTech, AdTech Machine Learning, AI B2B marketing Account Base Marketing, ABX Integrated digital marketing Data-driven Marketing Paid social, search, display and mobile media Programmatic buying and re-targeting Social Selling Marketing Leadership
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Current Position
Head of Marketing, APJ at Boomi
Degrees
Post graduate, Economics