Bio

I have been a leader in the Data and Digital Marketing field for well over a decade with a proven track record in raising the profile of data within global organisations, demonstrating how it can be used to drive real business growth. The complexity of the digital landscape means there are so many data sources, attributes and platforms available, my analytical and technical skills enable the identification of what is needed and how it can be used strategically to answer business questions and design experiences that resonate with audiences both on and offline. I love turning complex data into easily digestible strategy and actions and I’m a firm believer that every decision should be data-led, information should be accessible to all and in order to be successful every business needs to be underpinned by a culture of data excellence. As CDO of Hearst UK I am part of the Executive Leadership Team, and my growing team are responsible for Technical Product, Data & Analytics and Business Intelligence.