Bio

Breadth of experience includes full-funnel product marketing, sales engineering, market research, consumer behavior measurement, and media strategy consulting. Passionate about bringing products to life through customer-centric messaging, storytelling, and thoughtful go-to-market strategies. Skilled at harnessing disparate data and translating technical product features into simple, compelling narratives that drive engagement and revenue. Highly curious lifelong learner with a growth mindset. Experienced with the full product marketing lifecycle for B2B/B2B2C Enterprise and SMB SaaS and AdTech: - Case studies - Competitive intelligence - Customer acquisition and retention - Email marketing - Events (in-person and virtual) - Go to market strategy and product launch - Marketing campaigns - Messaging and positioning - Persona development and UX research - Pricing strategy - Roadmap development - Sales enablement and collateral - Thought leadership - Training and onboarding - Web content and copy - Webinars Strong brand, consumer, and media research background with well-rounded experience across traditional and custom methodologies: - A/B testing - Advertising tracking - Behavioral clickstream measurement - Brand positioning - Brand tracking - Competitive intelligence - Concept testing - Copy testing - Customer satisfaction - Focus groups, 1:1 interviews, ethnographies - Geolocation measurement and tracking - Journey mapping - Media analysis and optimization - NPS - Online moderating - Path to purchase - Product positioning - ROI / ROMI analysis - Segmentation - SEM / SEO analytics - UX research and design