Bio

✔️ A business, sustainability and communications global executive with Board and senior-level leadership experience at high profile, international organizations. A strategic visionary who has predicted and helped further systemic change (digital music, satellite television, mass social campaigning, online streaming) and positions organisations to take advantage of that change. Analyzing data is a core strength and has been at the centre of much of my work. I've helped build global brands, negotiated with UN and government agencies and designed and executed strategies that will help better the state of the planet. My work includes communicating en masse through environmental campaigns (e.g. Earth Hour) that have touched +2 billion people globally and have engaged high-level decision-makers worldwide. I’ve launched, grown, and sold businesses, have served on boards for both For-profit and Not-for-profit organizations, and have done so across Europe and Asia. ▶️ WHAT I BRING TO THE TABLE: #STRATEGIC VISION: I have a big-picture view of the world. In the Media sector, foreseeing the rise of digital music and launching Soundbuzz to take advantage of it. Early on, I saw the immense potential of satellite television and joined the industry at its inception. I hope to bring the same experience to Urban Farming and sustainability. #PURPOSE & SUSTAINABILITY: Strong believer in embedding purpose and sustainability across the organization; knowledge and ability to drive the B Corp process, a holistic, next-generation approach to sustainability #COMMUNICATION: From government leaders and the UN, through Board members and executives, to volunteers, viewers and online users, communicating is what I do best. #TEAM BUILDING: Demonstrated leadership and built teams from the ground-up to 100+ persons, while creating a culture focussed on a shared vision. #BRAND BUILDING: As Marketing head, we built MTV from the ground up in Asia, led the Marketing team responsible for the establishment and growth of Star TV, and designed and delivered a global rebrand for WWF; helped build Earth Hour into a global open source brand. #REPUTATION MANAGEMENT: Crisis communications and Issues Management have been a core part of my accomplishments, protecting the organization’s reputation while addressing key issues. #CAPITAL RAISING: From corporates to start-ups and non-profits, I have successfully raised capital from VCs, strategic investors, philanthropists and government aid agencies.