Bio

Senior Data Analytics executive and data evangelist , with an outstanding track record in driving business growth through data-driven strategy, scalable democratized analytics platform ,AI, and high-performing team. Driven Revenue growth in companies > 40% through Marketing optimization, customer funnel optimization, Customer analytics and data commercialization . Build an AB experimentation culture and increased velocity of experimentation by 2X and improved monetization by 30%. Strategic partner to senior executives and business leaders in identifying short term and long term business opportunities Enabled organizations in the following areas: 1)Media RoAS: Algorithms to optimize Media dollars by creative optimization and personalization. 2)Data democratization. 3) Monetization:improved A/B tests 4) Multi-Touch attribution and MMM 5) Customer LTV Predictive Models 6) Customer segmentation and personas 7) Building high performing teams 8) Enterprise data platform strategy and governance 9) CDP 10) self service’ , data governance , data pipelines for real time , Big data , business analytics and machine learning, AI