Bio

As a Global Marketing leader, I have a demonstrated track record of leading change, managing cross-functional teams in highly matrixed international organisations and cultivating key relationships at all levels, both internally and externally, to exceed business goals. In an ever-changing and fast moving world, I enjoy and thrive in environments of change, operating with speed and decisiveness, ensuring people and organisations are equipped and enabled to succeed to meet the challenges of today and tomorrow. My extensive and diverse experience across different industry verticals at the UK, pan-EMEA and Global level is built on: - Elevating digital practice to the strategic level - placed at the heart of the marketing agenda - End to end connection of processes to improve insight and decision making in an agile way - Use of data and tools to improve go-to-market strategy, empower commercial teams, alongside expanding and retaining customer bases. - Creation of consistent multichannel experiences ensuring customer success Key to this as been developing integrated marketing acquisition and retention strategies that embed Digital Marketing, Social Media, Content and Paid Media into effective agile, real time and measurable approaches that are highly optimised, customer led and commercially driven – successfully executed in both B2B and B2C organisations. Alongside this, I have also pioneered innovative Social Selling Programmes, Account Based Marketing and Agile Marketing Strategies – using new approaches to tackle evolving customer and business expectations while meeting wider organisational goals. I am passionate about tech and automation – as the tech landscape evolves getting the balance between machines and humans is the biggest opportunity and challenge we face. I enjoy travelling, for both business and pleasure, always seeking to widen my horizons and perspective in understanding cultures, communities and customers.