Bio

I’m a creative problem solver who gets things done. Since young, I’ve been fascinated by ads that made you sit up, laugh, hum along or simply be in awe when they made something mundane seem special and wanted. I love to bring that same creative magic & energy to driving brand & sales growth, monetising customer databases, leveraging marketing technology, operations excellence and running high-performance teams. Despite being briefly side-tracked pursuing an Engineering Degree in Electronics & Telecommunications, the pull towards business was strong and I opted for an MBA in Marketing and International Business. In pursuit of my passion, I started at an entry level position at Ogilvy, an advertising giant. Within a few short years I stepped into regional leadership roles in web and technology enabled marketing, digital advertising and senior client partnerships. Creativity remains a driving force in everything I do. Defining and solving complex business problems through culture & behavioural insights, triangulating data, experience design and modern marketing delivery systems to produce commercial results still ignites enthusiasm after many years as a practitioner. I also consider it a priority to develop and encourage that same creative spirit in teams I build & lead. Some ways I’ve succeeded as a creative problem solver: -Recipient of multiple creative & effectiveness awards for leading brands - including Cannes, Spikes, Sphinx, Euro Best, NY Awards, Campaign Asia and Webbys -Designed and led execution of a health campaign in response to COVID-19 for Unilever which reached and influenced 1.2 billion people in Africa during peak lock down -Launched Grey Adventures (Regional Emerging Technology Collective) and Grey Data Science to transform the agency offering to be modern, progressive and cutting-edge -Set up and launched Samsung’s Social Media Centre (SMC) operations within 3 months from scratch and on-boarded a team of 35 social media specialists across APAC and MENA -Led the digitisation and automation of a Loyalty Program for a premium P&G skincare brand which resulted in an increase in the uptake of the loyalty program membership and ultimately an increase in repeat sales volumes Outside of work, I’m a sports enthusiast and play recreational tennis. I’m also a keen traveler, love good food, movies and spending time in the company of family and good friends. I live by the wise words my high school principal imparted many years ago: “The world is like a mirror, reflecting what you do. If you face it smiling, it smiles right back at you.”