Bio

20+ year digital marketing executive, with experience and obsessive-ish passion for customer acquisition and demand generation. Deep experience in acquisition/inbound strategy tactics for both b2b and DTC, go to market planning, budgeting, forecasting, and team management. Top-line Career Highlights - People Management: Grew and mentored a campaign management team of 5 into a team of 15. Created department processes, improved morale, and better-aligned campaign management to the sales teams they supported. - Cross-department fluency: Distillation of complicated media concepts and execution into easy-to-digest presentations. Fluent in reporting upline to C-suite, handling objections, and gaining buy-in. - Versatile media management: Over 15 years' experience managing multiple millions in ad budget at a time. Platforms include: Google Ads, Microsoft Ads, and Paid Social (Facebook Ads, TikTok Ads, Snapchat Ads). - Email marketing: Managed email marketing program worth $65m in revenue in ecommerce. Grew b2b email list from 0 to over 10,000 with paid acquisition, and a 0% unsubscribed welcome drip. - Regular contributor and expert source for top media outlets including NPR, Wired, Digiday, eMarketer, and many others. - Comfortable and well-versed at presenting to all levels of an organization, synthesizing complex marketing into easily understandable takeaways. - Player/coach mentality, with an innate ability to analyze data, develop content and creative, and maximize digital channels. Equally comfortable managing and growing a team, or jumping into accounts to help with issues and optimizations. Client/Brand Experience includes: General Motors, Instacart, Infusionsoft, Lulus, She’s Birdie, Sideshow Collectibles, and many others.