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Sushmita Mohapatra

Head of Conversion and Retention for Europe DTC | CX Strategist (1P Data Projects)

Reckitt

Country or State

Singapore

Bio

I have worked with leading organisations across India, Singapore, Jakarta and managed multiple markets across Asia. As a marketing lead, with specific focus on growth, personalisation & communications (product, content, SEO, social & PR), I have been a part of multi-cultural teams at PwC, Skyscanner, PropertyGuru among others. During my stint as an entrepreneur, I founded Inkling Asia, a content marketing agency, where I led projects for E&Y, Expedia, BankBazaar International, etc. My first book, ‘Dear Ms Expat’ was published by Singapore’s largest publisher Marshall Cavendish and has sold over 1000 copies across Asia.

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Current Position

Head of Conversion and Retention for Europe DTC | CX Strategist (1P Data Projects) at Reckitt

Degrees

Bachelor of Arts (BA) Hons., Journalism

Skills