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Sushmita Venkatraman

Director of Marketing

Ginkgo Bioworks, Inc.

Country or State

United States

Bio

• Communicate dynamically to deliver compelling content that inspires and influences the c-suite. • Bring unique product and brand insight experience and passion to impact global market innovation. • Apply intuitive understanding of human behavior, strategy, marketing and business development. • Deliver actionable consumer insights through market research and cutting-edge strategic frameworks. • Design detailed go-to-market and thought leadership strategies for leading global life science brands. • Ensure value proposition and customer engagement strategies to support cross-selling. • Train and collaborate with clients on best marketing practices and content marketing. • Provide support and motivation by building relationships and encouraging effort and ideas. COMPETENCIES • Global B2B product strategy • Market research, insight generation • Competitive analysis, due diligence • Medical devices, biotechnology, pharma • Synthetic biology, creative sustainability • Commercialization, new product launch • Brand positioning and modernization • Project management, team leadership • Stakeholder engagement • Product requirements, VOC • Presenting, influencing, collaboration • Futuristic and conceptual thinking • Entrepreneurship • Problem solving, decision making

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Current Position

Director of Marketing at Ginkgo Bioworks, Inc.

Degrees

Master of Science - MS, Entrepreneurship and Biotechnology

Skills