Bio

I have over 15 years of work experience in retail, marketing strategy and communications with the proven ability to build and lead teams, champion the consumer voice and present senior management with thought leadership on the marketplace. While I excel at organizing people and workflow towards a common outcome, my passions lie in tackling complex problems and weaving together multiple datasets to surface clear recommendations that drive profitable strategies. Consumer Insights and Research | Retail Operations and Strategy | Data Driven Storyteller | Business Intelligence Marketing Analytics | Communications and Branding | Team Builder and Leader | Agile | Connector | Innovator My specialties include: • Consumer Insights & Market Research Strategy: business intelligence, market sizing, white space opportunity analysis, evaluation of new vendors, advanced analytics, growth strategy, industry trends, forecasting, modeling and predictive analytics, product testing, data synthesis, data visualization, business intelligence dashboards • Marketing & Digital: new product launch, e-commerce site development, organic search optimization; digital benchmarking scorecard development, customer analytics, market share opportunities • Retail Operations: store inventory and operations, sales, buying, merchandising, planning including location, chain and inventory, pricing strategy including POS and markdown optimization, advertising, gross margin and assortment mix planning • Public Relations: corporate spokesperson, media relations, crisis communications, event planning, donations and sponsorship programs