Bio

A senior marketing & comms leader with expertise in brand strategy, marketing communication, innovation and new product development for major consumer and charity brands (including Diageo, Comic Relief, Nesta Glenfiddich whisky, and Alzheimer's Society). I'm passionate about the power of brands, consumers and innovation to change the world. I have created and launched new brands; managed global brand strategies to drive financial growth; developed integrated creative campaigns across traditional and digital media (including global TV advertising); and managed P&Ls and multi-million £ marketing budgets. I am also a Non-Exec member of the Board of Trustees of Future Care Capital. My strengths include: • Communications strategy and planning - for household charity and FMCG brands, including Comic Relief, Diageo’s whisky portfolio (inc Johnnie Walker), Glenfiddich (world no.1 single malt), Alzheimer’s Society (2nd biggest dementia charity worldwide) & Nesta. • Brand strategy and global brand management – trained in Diageo Way of Brand Building. Managed existing brand portfolios globally, launched new brands, and licensed brands. • Integrated marketing campaigns – managed creative agencies and £m budgets across on & offline channels (e.g. TV/ print ads, PR, social, search, digital, video) across B2C and B2B audiences • Commercial acumen – managing P&L’s and multi million £ budgets. Delivered trading income within charities. Grown brands through licensing and social franchising. • PR and artists – worked with press teams to deliver campaigns with extensive national and regional media coverage, inc broadcast and print. Worked closely with celebrity ambassadors • Audience/consumer insight – trained as market researcher. Led audience insight function. • Policy influence – promoted campaigns & research reports to reform social care & education policy. • Sustainable innovation – championed ‘innovation for good’ and supported social entrepreneurs. Overseen social impact investments. • Event marketing – responsible for Dementia Action Week annually inc 1300 grassroots events across the country. Led marketing for Nesta’s FutureFest: two-day ticketed festival of the future for 4,000 people. • Corporate Social Responsibility – e.g. managed partnerships with BBC and Unilever. • People management – led high performing teams of up to 15 • Innovation strategy and delivery - launched global whisky line extensions, and range of cooking sauces • Business strategy and organisational leadership– inc Non-Exec Director experience on Board of national charity