I'm the founder and CEO of The Social Element, a social media agency that works with some of the world’s biggest brands including HSBC, Nissan, Oreos, Peloton, Keurig Dr Pepper, Smirnoff and Visa to ensure their social media is creating genuine human connections with consumers. I set up the business with the ambition of challenging the conventional agency model, pioneering and building a distributed workforce model that to this day is truly innovative in the agency market. This has enabled the agency to attract a diverse pool of top talent who can deliver innovative social media strategies to global clients, while engaging in a way that is relevant to any market, timezone, language or culture. In 2013, I co-founded Polpeo, a crisis simulation platform which helps brands and their agencies withstand a crisis breaking on social through the use of simulation technology.
CEO at The Social Element
BA Arts, Psychology