Bio

Experienced Strategist & Growth Marketer with a passion for orchestrating better experiences for Sales, Service, and Marketing by leveraging technology to create more personalized experiences. Secret weapon coordinate cross-functionally across: compliance, content marketing, product teams, internal & external agencies closely aligned with analytics, sales and relationship management. _______________________ 🎓 Certified: Salesforce Marketing Cloud Email Specialist & Demandbase ABM Foundations • TECHNICAL MARKETER: agile & scrum methodologies, product backlog & grooming, story building, positioning, SFMC Email build & sending including triggered and automated, sender profile creation, and delivery configuration, website & landing page optimization, wireframing • CUSTOMER ACQUISITION: customer journey mapping, ABM, social, retention strategy • GROWTH MARKETER: inbound strategy, email marketing, campaign management, attribution • DIGITAL ANALYST: Salesforce Reporting & Dashboard creation & analysis, Google Analytics, Google Tag Manager, auditing, data analysis _______________________ ✔️ Strength Finder 2.0: Futuristic, Learner, Input, Realtor & Responsibility _______________________ 👋 Let's talk: tara.barkett@gmail.com | +1-513-604-3098 |