Tara Giller, Ph.D.
Senior Manager, Behavioral Science
Symend
Country or State
Canada
Bio
I build products using behavioral science that engage, retain, and convert customers. I've spent most of my career building and leading teams that sit at the intersection of Product, Data Science, and Behavioral Science. My experience includes e-commerce, fintech, retail, and academia. I have applied behavioral science to product development to help improve people’s financial wellness in a socially responsible way, made it easier for merchants to create subscription-based offerings for their customers, and helped a large retailer provide more usable mobile-app and in-store experiences. In addition, I have overseen development of BI solutions, machine learning products, and R & D proofs of concept.
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Current Position
Senior Manager, Behavioral Science at Symend
Degrees
Doctor of Philosophy (PhD), Psychology