Bio

AREAS OF STRENGTH
Inside/outsourced teams | Budget management | Marketing strategy | Marketing infrastructure | Brand strategy | Digital marketing | Creative & campaign strategies | Collaborate across functions | Public relations | Customer journey mapping | Sales enablement | Startup and M&A experience

KEY ACCOMPLISHMENTS
â—_x008f_ Brand Building: Drove brand refresh for $1.5B bank, including sourcing and overseeing creative, refreshing mission & vision, logo, colors, brand elements, and full website.
â—_x008f_ Team Building:
• Built, managed, and coached the sales enablement department at Tesla, leading to 40% of $500M+ YOY commercial revenue being won by responses from the proposal team.
• Built cross-functional project development think tank of team members from finance, operations, engineering, and legal to save $100MM+ worth of projects.
â—_x008f_ Problem Solving: Selected by SolarCity C-Suite to identify/solve pre-acquisition business issues; mapped customer journey to create new operational strategy and gain trust of Tesla board and shareholders.
â—_x008f_ Creativity: Created strategy for, directed, and compiled script for three Addy-winning PayPal commercials for Hulu; the display ad click-through rate was 5x PayPal's most successful campaign of the previous year.