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Tatiana Holifield

VP, Content & Growth Marketing

SiriusXM

Country or State

United States

Bio

Forward-thinking senior marketing executive with 15+ years of demonstrated experience leading audience growth for world-class brands. Change agent for the culture and digital innovator best known for transforming legacy brands, and evolving marketing strategies. I enjoy taking big creative swings to build loyal communities for newer generations. My super powers include building high performing social media teams and generating billions in Earned Media, Premium Subscription Conversions, and Ad revenue. CMO/CCO/CDO in the making! (Although my dream role hasn’t been invented yet!) All things related to DIGITAL STRATEGY + SOCIAL MEDIA + INNOVATION + BRAND &CONTENT MARKETING + GROWTH. Provide thought leadership and POVs including whitepapers, custom research, speaking opportunities. #Digital #SocialMedia #Global #Leadership #Strategy #AI #ArtificialIntelligence #StrategicPlanning #ChangeManagement #DigitalTransformation #Negotiation #CMO #CDO #BusinessDevelopment #IntegratedMarketing #Marketing #GlobalMarketing #TV #Sports #NBA #MLB #NFL #CrisisManagement #Innovation #DigitalCrisisManagement #AR #VR #SocialStrategy #ChiefContentOfficer #editorial #brandstrategy #partnerships #SVP #digitalmarketing #metaverse #GrowthMarketing

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Current Position

VP, Content & Growth Marketing at SiriusXM

Degrees

Master of Business Administration (M.B.A.), Media + Digital Management

Past Talks

Ad World 2022

Skills