Bio

Well before social media was a thing, the direction of my career was ''influenced'' by my dad's first career as an advertising executive and his best friend's career in entertainment. Somehow, I drummed up enough luck to find a road that didn't have a fork in it and rather, weaved both advertising/marketing and entertainment together. Along the ride, a cross-country move and a random introduction brought me into the world of MarTech/SaaS. Between Warner Bros./TMZ and Jebbit, I've been fortunate to work with a large majority of the world's most recognizable brands/businesses that span across nearly every industry vertical. That's because I've been even more fortunate and work (or have worked) alongside many of the smartest, most talented, and most generous people that are not only colleagues but friends and family. When approaching my work, my brain tends to first turn to the right because I believe (and evolutionary science proves) that creative storytelling is what sets human beings apart. But I also believe that making stories resonate requires that we veer back left to make the most of the data and analytics available to us. These ways of working enable the delivery of unrivaled, team-driven, and team-centric results that go above and beyond industry norms. In my current role, I focus on collaborating with internal teams, customers, and strategic partners to develop content across multiple mediums, that can be distributed across multiple channels, and that will appeal to/resonate with multiple audiences and the things they care about most. I have developed and produced hundreds of brand marketing campaigns and brought to market more than a dozen enterprise technology and creative partnerships that either create value by filling a gap with innovative solutions or, add value to existing solutions - all in an effort to achieve core business objectives and KPIs. I believe that being professional does not mean that you have to ''grow up'' and that you should strive to surround yourself with people who are smarter than you and who will argue with you. And no matter what I do, I make sure I (and those I am working with) are having fun doing it.