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Tesa Aragones

President, North America


Country or State

United States


Award winning digital innovator and brand marketing executive for top consumer brands. Inventor on 12 Patents filed by Nike. Awarded Ad Age’s Top 40 Marketers Under 40, Forbes CMO, AdWeek CMO and Business Insider CMO. 25 years of experience in: brand marketing, brand strategy and positioning, brand innovation, marketing campaigns, creative concepts and production, digital marketing, UX, social, e-commerce, product customization and personalization. Experience leading digital products and services including mobile applications, wearables and video games. Strong track record of leading cross functional and cross cultural teams. Managed marketing budgets in the hundreds of millions of dollars for domestic and international brands. In my career, I have been fortunate to have worked for some of the most iconic brands and on some incredible projects. The work that I am most proud of always solves a consumer need, moves the world forward and inspires with a great story. Member of the Advisory Council for the Cranbrook Academy of Art since 2011. Advisor, Adjunct Instructor and Speaker at College for Creative Studies (CCS) since 2012. Guest Lecturer at the Hasso Plattner Institute of Design at Stanford ( Judge for Cannes Future Lions 2019. Member of the Forbes Communication Council. Brands: Nike, Nike+, NikeiD, Volkswagen, Volkswagen Credit, VSCO, Skoda, Kia Motors, Bacardi, Cazadores, Cadillac, Pontiac, GM Credit Card, Universal Studios Hollywood, Universal Orlando Resorts, Mattel, Travel Channel, Cranium, Applebee's, Mark Ecko - Ecko Unlimited, Anchor Blue, MGM: New York New York Hotel and Casino, Grossman's, Etonic. Sites: Photos by Jenny Risher

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Current Position

President, North America at AKQA


Bachelor of Science - BS, Marketing and Entrepreneurial Studies

Past Talks

Ad World 2021