Bio

A digitally native CEO and now startup founder who thrives in challenging environments, and has a strong track record of driving change. Uses excellent strategic ability to get alignment around a vision, and combines this with a collaborative but firm approach to inspire cross functional teams to (over) deliver. Not afraid to challenge the status quo. Experience includes startups, digital transformation, managing for high growth, global expansion, turnaround, acquisition and integration. Worked in both B2C and B2B across retail, media, events, and financial services, in the UK and globally. Passionate about sustainability, the circular economy and zero waste. A strong proponent of businesses that combine profit with purpose.