Bio

Thomas Kolster is a frontrunner and one of the most recognised thinkers globally where marketing, business and sustainability meet. He continuously challenges the status-quo with his vocal, and often provocative, views on values, purpose, and leadership. In an over-crowded do-good market, people don’t buy your values or your “why”, but rather who you can help them become. He’s an international keynote speaker who has featured in over 70 countries for companies like Facebook, P&G, and IKEA, to conferences like TEDx. As the founder of the Goodvertising Agency, he advises Fortune 500 companies, start-ups, non-profits and governments on more creative strategic approaches to brand and business impact. His pen rarely rests and besides his seminal books Goodvertising (2012) and The Hero Trap (2020), he writes for the likes of The Guardian, Ad Age, and Adweek. Thomas continues to drive industry change through his active participation in leading forums, such as The International Advertising Association’s Sustainability Council and D&AD’s Impact Council. He helps to promote best practice as go-to judge of top award shows such as D&AD and Cannes Lions. Thomas is also an eager entrepreneur and has launched impact platforms such as Projector, WhereGoodGrows and ImpactPimp because his belief is simple: Change begins with you! Inspired and trained companies like P&G, Unilever, adidas, Danone, Facebook, LinkedIn, Bacardi, Evian, IKEA, Pernod Ricard, The Body Shop, Carlsberg, ABInBev, Byblos Bank, Nordea, Natura, JCDecaux, Neste, Ferrero Roche, Croatian Telecom and many more in +70 countries. Pushed the next generation of talent at Loyola University, Sorbonne, London College of Communication, Danish School of Media and Journalism, Bournemouth University and many more. Featured at conferences like SXSW, TEDx, Eurobest, Sustainable Brands, Advertising Week, World Green Economy Summit, Social Media Week, Conference of the Parties (COP), Future Investment Initiative and many more Jury President at D&AD Impact, Creative Circle Impact & Effectiveness Award, The Cristal Goodvertising Grandprix, White Square and The Goodvertising Awards Jury Member at Cannes Lions Sustainable Development Goal Lions, D&AD White Pencil, D&AD Impact Award, Danish Digital Award, African Cristal Festival, The Drum Marketing Can Change The World Award, The Drum Do it Day, The Drum Social Purpose Awards, EthicMark Awards, Creative Conscience Award, Warc Purpose Awards, EACA Care Awards, IAB MIXX AWARDS 2021, Georgia's Responsible Business Awards Meliora 2020, shots Awards and others.