Bio

Creating impact and coming up with innovative ideas that are also put into actions are my goals. I’ve done it through building my own Estonia's first gin bar and recently a lifestyle brand called Naked Love which stands for sexual education and normalizing female pleasure. Entrepreneurial spirit is something that keeps me taking on new challenges all the time. During my marketing career I have worked in various fields and been filling in different roles which all have directed me to branding where I feel at home. I believe in the balance of strategic and creative marketing approach. Creative storytelling that truly creates value is something that brings a sparkle to my eyes. Currently I am building up Tele2 employer brand and leading our marketing and communications team! It is challenging and it is daring just the way it should be in order to evolve. I believe in responsible and value based marketing that creates meaning in the world.