Bio

Co-founder of Time Under Tension, we are working with agencies and brands to explore the intersection of Customer Experience and generative AI. Co-founder and CEO of Summon, an Australian prestige automotive start-up Previously, Managing Director at Accenture Interactive, Australia & NZ until early 2018, having joined after the acquisition of the agency I co-founded... Co-founder of one of Australia’s largest digital agencies, Reactive. Over a period of 18 years Reactive grew to 150+ staff across offices in Melbourne, Sydney, New York, London and Auckland, and was acquired by Accenture Interactive in 2015. After this I helped to integrate Reactive into Accenture between 2015 and 2018 and grow the business to more than 400 staff. I am interested in automotive (Porsche in particular), skiing, mountain biking, future technology, all things digital and entrepreneurship. Currently going deep into generative AI.