Bio

I am:– A digital marketing and analytics professional with proven client-side and agency-side experience. – An effective communicator, relationship builder, and driver of organizational change– The co-founder, coordinator, and emcee of Web Analytics Wednesdays in Columbus that draw 50-80 attendees monthly– The co-creator of dartistics.com–a free site dedicated to helping digital analysts learn to put R and statistics to work with their data– The co-founder and co-host of the Analytics Power Hour podcast: the digital analytics industry's top-rated explicit podcast :-)– A writer who writes on a range of analytics subjects– A speaker at a range of industry conferences and events, including Marketing Analytics Summit, Superweek, DAA OneConference, MeasureCamp, and various regional and industry-specific conferencesI am passionate about data and analytics–assisting marketers in determining the most useful questions to ask of the data, as well as digging into the data to provide meaningful answers. Specialties: Digital analytics, R, performance measurement, digital marketing, data visualization and data storytelling, statistical thinking