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Tina Eskridge

Head of Digital Marketing - Microsoft Advertising

Microsoft

Country or State

United States

Bio

I am a global marketing executive with experience that spans both large and small B2B and B2C enterprises with expertise in marketing, product launch, product management, and strategic operations. As a natural-born leader, I am apt at recognizing talent in others in order to build and retain amazing, high-performing teams. I am a champion for diversity, equity, and inclusion and more importantly a person who leads with empathy. For 3.5 years I was honored to lead Microsoft’s Black Employee Resource Group in partnership with the Chief Diversity Office and previously served as Executive Sponsor to one of my alma matters. The most recent evolution of my personal and professional journey allows me to align my passion and expertise as the leader of our Digital Customer Experience for Microsoft’s growing Digital Advertising and AdTech business. In this capacity, I lead a team of functional experts with responsibility for all owned and operated web experiences, Lifecycle/Growth marketing, Paid Media, Social Media, Analytics, and Marketing Operations, all with a deep focus on delivering a best in class digital experience for each and every one of our customers, and I could not be more excited! Whether I am tasked with monetizing a product, improving a service, or scaling a business, my super power lies in my capacity to remain steady and uniquely decisive. I have an ability to quickly synthesize data and instinct to drive results in any environment, be it entrepreneurial or traditional in nature. My 20+ years of experience encompasses: - Multi-channel marketing, including all digital and direct mediums: DRTV, direct mail, affiliate, print advertising, paid search, paid social, web, events, mobile, CRM and telemarketing. - Marketing plans resulting in continuous, improved brand awareness measurements - Customer acquisition and retention strategy - Optimizing strategic partnerships; working with C-suite executives from Fortune 500 enterprises across the globe I am an active board member and angel investor focused on supporting purpose-driven enterprises. In my spare time, I am a real estate hobbyist, pop culture junkie, music/food enthusiast, and tourist of the world. My guiding principle is founded in leaving people and organizations better off than when I first encountered them.

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Current Position

Head of Digital Marketing - Microsoft Advertising at Microsoft

Degrees

MBA, Marketing

Skills