Bio

I am a passionate, results- and people-focused Agency network leader and marketing officer and current president of TracyLocke. I have the privilege of learning every day, and infusing my 20+ year agency experience setting and evolving vision, growth strategies, operations and capability offerings to deliver creativity and business solutions–growing brands, client business, and our own world-class, full-service marketing services organization. I believe in driving company culture and championing talent across disciplines. - Founder and former leader of FCB/RED, the Shopper-First brand agency that achieved #1 retail, commerce and shopper ranking in less than 3 years, a top-ten digital agency ranking on WARC 100, and 12 consecutive years of innovative, Effie award-winning campaigns for major CPG, Retail and Technology/Entertainment brands. - Experienced in attracting, developing and driving client business, bringing together diverse cross-functional teams and disciplines across brand, digital commerce, shopper, activation, social, retail design, analytics and CRM in the development of innovative integrated marketing strategies and ideas that solve client brand and business problems. - I have enjoyed winning and partnering with multinational clients including Anheuser Busch, Brown-Forman, Barilla, Coca-Cola, Comcast, CVS, GSK, Kellogg’s, Burger King, JM Smucker, Mars, Mondelez, P&G, Samsung, Similac, Sony, Sprint, Taco Bell, Target and Walmart. - A believer in the power of creativity, I was honored to be named Chicago Advertising Woman of the Year and enjoy sharing trends and retail insights at industry forums in the US and globally. Particularly loved creating the Activation categories for the Cannes Lions and serving as one of the first female Jury Presidents