Bio

Marketing analytics expert with 20 years of experience in marketing/media/customer data management, media analytics, performance marketing analytics, advanced marketing analytics techniques (MMM, MTA, ROMI/ROAS Analysis, Conversion Analysis, Test/Control), and statistics/econometric/machine learning (ML) techniques.

Extensive experience in various statistical/econometric/ML programming languages including R, SAS, SPSS, SQL, Python.

Advisor to CMOs and C-level executives for data and marketing analytics and insights best practices.

Specialties:
Marketing and customer data mining and management
Marketing & media analytics (media insights, performance marketing)
Customer analytics (churn, retention, loyalty)
AI/ML modeling techniques
Experimental Design

Marketing/Media Strategy Development
Targeting Strategies
Program Management