My professional career started out as the world's worst SDR. I spent 6 months dialing 80 times a day until I realized I had two options; quit or figure out a better way. I was also the guy who didn't put his college GPA on his resume because it was 🤔 ... less than stellar. With no other prospects on the table, I leaned into figuring out something new. It was 2011. ''YouTube was for posting cat videos'', but I decided I was way better with a camera than I was with a phone. I partnered with a subject matter expert to start a weekly YouTube series. Growth was slow at the beginning, but luckily I worked for pennies so nobody really noticed 🤷🏼♂️. After some experimentation, listening to audience feedback, learning how to create community through content, and stacking growth; we grew our following to 1.1 million followers across YouTube (700k), Facebook (250k), Instagram (100k) and eventually TikTok (40k). Now I teach SaaS companies how to leverage the creator economy specifically for B2B by transforming their current marketers into creators that build community, create die hard fans, and drive revenue.
Marketing at Lavender
Master (its in the title)