Bio

Let's face it B2B content has been notoriously boring and self-serving over the years. Brands need to work hard to cut through the noise of social media and the very short attention spans of their target audience. A very effective way to do this is to create inspiring content with experts within their business as well as industry influencers. Onalytica was founded in 2009 with the mission to be the leading B2B influencer marketing/employee advocacy software and consultancy globally. Since then Onalytica has enabled some of the world's leading B2B brands to identify, nurture and manage relationships with key digital and social influencers. Find out more: www.onalytica.com Our technology and supporting services allows clients to identify, track, engage and measure influencers beyond the traditional engagement model of Media Relations and Pubic Affairs. We help implement influencer programs that drive personalised outreach to journalists, analysts, politicians, business leaders, thought-leaders, bloggers, academics etc. I lead the EMEA & APAC commercial function at Onalytica. My role is to work closely with our Enterprise Sales Consultants, SDRs, Marketing & Customer Success teams to bring Onalytica's technology platform to market across EMEA & APAC. I have worked in various SaaS sales roles within marketing and social media over the past 10 years since I graduated in International Business from Nottingham Trent University and have a strong passion for helping brands to get ahead of the game by being data driven and investing in the latest technologies. Feel free to get in touch!