Bio

I love the thrill of the hunt! Searching through societal shifts and group dynamics to find the insight that we need to understand human behavior, motivations, and expectations is thrilling for me. I get excited to talk to people about their thoughts because it allows me to become an advocate for the needs of consumers in a way that has a lasting impact on our culture. Simple brand strategies that include community upliftment or sub-group representation can change the world as we know it.