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Tricia Manning

Director, Go-to-Market Strategy


Country or State

United States


Accomplished, results-driven, senior marketing leader with 25+ years of experience driving strategic B2B technology marketing initiatives that increase brand value and grow revenue. Decisive and hands-on leader who directs high-performing, cross-functional teams. Develops go-to-market strategies, differentiated messaging, and compelling content in tune with market trends and business needs. Launches innovative products, including the company’s first cloud-native product. Passionate brand marketer and advocate. Specialties include: Product Marketing │ Go-to-Market Strategy │ Sales Enablement │ Positioning & Messaging │ Product Launches | Process Improvement │ Content Marketing │ Corporate Identity & Branding │ Digital Marketing │ ROI Metrics & Reporting │ Project Management │ Marketing Strategy │ Demand & Lead Generation │ Events & Tradeshows │ Testimonial Programs │ Budgeting & Planning

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Current Position

Director, Go-to-Market Strategy at Verint


Bachelor of Arts, College of Business, Marketing

Past Talks

DX Summit 2022