Bio

ðŸ›_x0081_💨🦷🙋ðŸ_x008f_» X📱🎮👾🎙ï¸_x008f_ I make old brands young!
I am a senior marketing leader with 18+ years expertise in the space where Digital and Brands collide.
In my day job, I future-proof billion-euro brands like LUX and Lifebuoy, Pepsodent, closeup. I tap into technology at the peak of the hype cycle and democratizing it — making it a vehicle for brand storytelling & commerce.
I have a track record of delivering brand storytelling across Web1,2 & Web3 in India, China, SEA. I'm proud to be evolving iconic, analog brands into ecosystems of product & digital services, so they continue to stay relevant to next-generation consumers. I am also proficient in deploying digital transformation programs in a global matrixed organisation.
And then I day dream about the next big thing in digital brand experiences. Could Microsoft's GamePass go beyond gaming and into brand partnerships across screens? Can podcasts or Mixed Reality become shared interactive experiences?
In my personal time, I've mentored Singapore D2C/start-ups, volunteered for senior citizens' digital literacy programs, and write to inspire mid-career women like me, make brave pivots.

â­_x0090_EXPERTISE: Strategic Partnerships, Full-Funnel Digital Marketing, Data Strategy, Digital Commerce, UX Design, Social Media, Analytics.
ðŸŒ_x008f_PROFICIENCY: Billion-Euro Global Brands, Matrix Organisations, Developing & Emerging market insights, Digital Mentoring, Proud winner of Cannes Lions campaigns.
🦸I love Marvel, science-fiction, science-fact, and am discovering the world of AI, VR and Gaming. I ski rather badly.
If you are an organization or an individual on a similar wavelength, let's connect and converse!