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Tuula Tuononen

Value Services Director, Customer Solution Partner, EMEA

Coupa Software

Country or State



Source-to-Pay and Purchase-to-Pay domain expert with more than 20 years of experience in technology led industries. Background as procurement practitioner, leading multi-national teams in large international companies. Working with customer understanding and building insights for decision making through various qualitative and quantitative studies to sharpen product strategy, core value proposition and product offering. I am motivated by actively engaging with customers, creating impact and driving customer value based on insight.

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Current Position

Value Services Director, Customer Solution Partner, EMEA at Coupa Software


Master of Business Administration (M.B.A.), Business/Managerial Economics