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Tyler Lessard

VP Marketing and Chief Video Strategist

Vidyard

Country or State

Canada

Bio

B2B Marketing and Sales executive masquerading as a content creator and amateur comedian. As VP Marketing at Vidyard, I live and breathe video marketing and video selling. I even co-authored a book about it called The Visual Sale. It's pretty good, you should check it out. As head of the Sales Feed media network, I produce unique learn-and-laugh content for the sales community. I collaborate with other sales enthusiasts who I respect and trust, and periodically don a fake mustache to hide my identity (not well). In a past life, I ran the Developer Program and Global Alliances at BlackBerry, which was an incredible opportunity and experience. In a future life, I will write another book on the topic of Finding Resonance in the digital landscape.

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Current Position

VP Marketing and Chief Video Strategist at Vidyard

Degrees

B.A.Sc., Systems Design Engineering

Skills