Bio

Seasoned Bilingual English and French multi-channel digital & traditional marketing expert focused on business growth through high performance achievements and strong partnerships development with digital technology providers and media owners. I come with over 16 years of digital marketing experience from planning to buying across all media channels such as paid search, SEO, social media, affiliate and programmatic display across the globe both on the agency and advertiser’s side offering a 360 marketing approach inclusive of offline media. I believe that starting my career with SEO in the early 2000 helped me understand the fundamental concepts of algorithms and their direct impact on digital efficiency. I am proud to have worked with and collaborated with SEO gurus such as Ted Ulle and Bill Hunt who both were early pioneers in the SEO industry. Though SEO is my strongest suit in digital advertising, I decided to expand and deepen my experience in digital and took the initiative to lead an integrated paid search and SEO departments both at Digitas and at R/GA. This integration initiative responded perfectly to the need of connecting both creative and media. Because user experience without taking into consideration all the digital channels and touch-points would feel incomplete, I have also expanded my interest in programmatic for the past 5 years during which I set up global trading standards in collaboration with the IAB and the WFA on behalf of Nestle, GroupM and over 317 other advertisers. My early interest in digital technology paired with my strong technical SEO background naturally led me to adopt data driven based digital marketing / targeting as well as the MarTech ecosystem. My career choices have essentially been motivated by my desire to remain relevant and accurate and always be in touch with the digital age by applying my knowledge and remaining hands on with most media tools available on the market. I consider myself lucky to have been able to take on assignments and projects; which fulfilled my ambition and helped the brands I represented move forward. Finally, while working on major initiatives and big brands, I have always taken other projects with start-ups or smaller organisation as this allows me to have a perspective of both sides of the spectrum. What I learn from larger companies can benefit smaller companies and vice versa. What I learn from one industry can benefit another industry and potentially provide a competitive advantage. Essentially, I like to think outside the box and bring some level of disruption.