Bio

Hello! I'm a cultural anthropologist specialized in ethnographic research of user´s experiences to inform product development strategies. ✍🏼 I love designing a good research project and outlining the most pertinent research questions and methods to reach solid results. 👁️ My true passion is spending time with people, observing their daily lives and listening to them talk about their work, family, friends, their experiences, emotions, needs, and frustrations. ✨ With all that information I put on my rat lab hat and make sense of all the data from the field. In this phase, I make sure to identify emergent trends, and uncover powerful insights, and ignite empathy and innovation in the organisations I work with. I've been working in this area for +4 years for all kinds of organisations: big and small, public and private, in Spain, the United States, Germany and Brasil. In addition, I have a background in consultancy, sales, workshop facilitation, fieldwork services, teaching, dance and theatre, all of which have provided me with skills that I use every day at my work.