Bio

-12 years working in Digital Acquisition and MarTech in Financial, Education & FMCG industries across Asia. - MBA in Marketing Management Consulting and IT Engineer specialized in eCommerce. - 6 years part-time lecturing of International Marketing position at Hoa Sen Partis-Est Cretail University. Proud investor of the fasting growing Start Up 'Edu2Review', leading education digital aggregator in VN. Awards: - Asia eCommerce Award 2020 - Top Banking / Financial Services. - Global Star of Excellence in 2018 - highest individual recognition of Manulife. - Facebook digital branding competition of the Vietnam Financial Industry in 2019: 2nd position. - Regional Star award to the best project - 2018 - EasyClaims. - Regional Star award for being top member of the ICE Team - 2018. Skills: - Strategize, plan and implement digital acquisition plans across multiple channels. - Extended experience in implementing acquisition funnels through eCommerce, D2C, Leads Generation and Offline-to-online models. - Digital Transformation strategy and implementation lead in complex environment that require extensive collaboration across Distribution, Operations, Finance and other departments. - Leading CRMs implementations with Web, Mobile Apps, partners sites or other components across digital ecosystems. - Senior in Digital Growth through SEO, SEM and Paid Media (Google Ads certified), SM (Facebook ads certified). - Extensive experience with digital tracking, tagging and segmentation tools with both Adobe suite (Adobe Analytics, Launch, Target, Adobe DMP) and Google (Analytics, GTM).